Bettina is a business writer & editor with a background in public relations, helping entrepreneurs tell their stories with words that matter.

Her services include content creation (website copy, blogs, newsletters, case studies, LinkedIn profiles) and content management, as well as business book editing/publishing. She focuses on Architecture/Design/Construction, IT, and Health & Wellness. She has been writing for the lean construction industry since 2019 and edited the book Construction Scrum (published in 2021).

Bettina  self-published her first book in 2014, her memoir Dare to Dance was published in April 2022. She was also published in the international anthology The Turning Point (October 2021). She is a member of Writing NSW and the Australian Society of Authors.

Philippe is a Sydney based photographer who loves helping people create inspiring and engaging branding imagery with photos they can use across multiple touchpoints.

Having worked in the corporate photography space for over 20 years Philippe knows how powerful a good headshot is.  He takes time to understand your brand, professional history, and style preferences to express your individuality and create a photograph that clearly conveys who you are. 

Previous clients include Westpac, Cisco, Macquarie Telecom, The Law and Justice Foundation of NSW, The CEO Institute, King Living Furniture, and The Australian Meat Industry Super Fund to name a few.

Most recently Philippe has created images for the Marvel and Disney corporations wearing Marvel branded superhero costumes for the Supertee Organization.

Founder of Believe Advertising & PR, Adrian Falk, has been successfully generating national and international press coverage for clients for over 21 years generating them profit through the power of publicity.

From a stock exchange listed mining company to millenials, Adrian works with a diverse range of clients including Furla, VDKA 6100 to name a few and has worked on many high profile PR campaigns, including the international PR campaign with Novak Djokovic for the worldwide launch of HEAD’s new Graphene Speed tennis racquet, and the international press conference announcing SEIKO’s partnership with Novak Djokovic.

Laetitia and the team at MyWebAdvantage design and build professional websites that lead website visitors to convert. By drawing your potential readers in, they won’t want to leave until they know they have their hands on a copy of your book.

With various website packages to suit your budget and situation, MyWebAdvantage will help bring everything together to get your books fly off the shelves!