What You Will Get With
WriteTell Sell

Discover how to become a bestselling author by tapping into our combined industry expertise in business and creative writing, profile photography, website design, and global advertising and publicity.

Tapping into our knowledge and resources, you will learn how to successfully write, publish, and market your book. Whether you want to self-publish, pitch your business book manuscript to a commercial publisher, or have a completed book sitting on your shelf, we have your back.

Your Ideas Matter

What’s great about WriteTell Sell is that you can focus on your brilliant ideas and write the best book possible without worrying about how to build an author platform, how to get professional imagery, or how to approach the media for publicity.

The best about WriteTell Sell is that we will start where you’re at. No matter if you need only one specific module or the whole shebang, we would love to help you!

Mika Baumeister via Unsplash

Our Services


Writing Coaching
& Editing

Headshots &


Advertising &

Meet The Team Behind
WriteTell Sell


Copywriter | Editor | Author

Bettina is the author of two non-fiction books and was published in an international anthology. She is a member of Writing NSW and the Australian Society of Authors.

Bettina is a business writer & editor with a background in public relations, helping entrepreneurs tell their stories with words that matter.

Her services include content creation (website copy, blogs, newsletters, case studies, LinkedIn profiles) and content management, as well as business book editing/publishing. She focuses on Architecture/Design/Construction, IT, and Health & Wellness. She has been writing for the lean construction industry since 2019 and edited the book Construction Scrum (published in 2021).

Bettina  self-published her first book in 2014, her memoir Dare to Dance was published in April 2022. She was also published in the international anthology The Turning Point (October 2021). She is a member of Writing NSW and the Australian Society of Authors.



Philippe's experience behind the camera shines through every photo he takes, from families portraits to corporate events and the Supertee Charity.

Philippe is a Sydney based photographer who loves helping people create inspiring and engaging branding imagery with photos they can use across multiple touchpoints.

Having worked in the corporate photography space for over 20 years Philippe knows how powerful a good headshot is.  He takes time to understand your brand, professional history, and style preferences to express your individuality and create a photograph that clearly conveys who you are. 

Previous clients include Westpac, Cisco, Macquarie Telecom, The Law and Justice Foundation of NSW, The CEO Institute, King Living Furniture, and The Australian Meat Industry Super Fund to name a few.

Most recently Philippe has created images for the Marvel and Disney corporations wearing Marvel branded superhero costumes for the Supertee Organization.


PR Specialist | Author

Adrian is the connection you need to get your book known, around the corner & the world

Founder of Believe Advertising & PR, Adrian Falk, has been successfully generating national and international press coverage for clients for over 21 years generating them profit through the power of publicity.

From a stock exchange listed mining company to millenials, Adrian works with a diverse range of clients including Furla, VDKA 6100 to name a few and has worked on many high profile PR campaigns, including the international PR campaign with Novak Djokovic for the worldwide launch of HEAD’s new Graphene Speed tennis racquet, and the international press conference announcing SEIKO’s partnership with Novak Djokovic.


Web Designer

Laetitia understands what it takes to get visitors to take action on a website. Book promotion websites draws readers in, and makes them hungry for more.

Laetitia and the team at MyWebAdvantage design and build professional websites that lead website visitors to convert. By drawing your potential readers in, they won’t want to leave until they know they have their hands on a copy of your book.

With various website packages to suit your budget and situation, MyWebAdvantage will help bring everything together to get your books fly off the shelves!


WriteTell Sell Bundles

from560 This package will help you hit the ground running with the basic steps. Monthly cost based on 6 months.


  • 2-hour Book Strategy Workshop (online)
  • Studio Headshot Session + 2 edited images
  • Book Landing Page
  • 1 hour Publicity Coaching Session
Enquire now
from1,260 Finish the first draft of your manuscript and launch your author platform and publicity. Monthly cost based on 9 months.

Most Popular

  • Everything in Bronze +
  • 5 x 1-hour Writing Coaching Sessions (online)
  • Structural Editing
  • Personal Branding Photo session 2-3 hours
  • 5-page Website (pre-designed template)
  • 4x1 hour Publicity Coaching Sessions (online)
Find out more
from2,630 You write - we do the rest! Direction, coaching and done for you solutions. Monthly cost based on 12 months.


  • Everything in Bronze +
  • Everything in Silver +
  • Copyediting & Proofreading
  • Make-up & Hair package
  • Custom design website
  • 12 monthly 1 x hour coaching session
Contact us